How to find guests for your podcast

Start with an episode idea, find people who have something useful to say about it, and send an invitation with the details.

Salman·Founder, ReacherX

Sep 3, 2026·2 min read·Updated Sep 10, 2026

On this page

Search around the episode
Put the useful details in the invitation
Make saying yes easy

A guest who has just done the thing you want to discuss often beats the most famous name in the field; the story is still fresh for them, and for your listeners.

Start from the episode idea, then look for the person who can make the conversation worth listening to.

Search around the episode

For an episode about going from freelance work to a small agency, you could ask ReacherX:

Find people on X/Twitter and LinkedIn who have shared their experience hiring their first teammate after freelancing. I'm looking for a podcast guest who can talk about what changed and what went wrong.

Read what the results have shared. Is there enough to build a conversation around? Can you think of two or three questions you'd want to ask this person?

If you can't, narrow the episode idea before reaching out. A narrower idea also makes the invitation easier to write.

Check a guest's recent work before sending an invitation. Interactive demo with fictional data. Interact to pause; playback resumes after four seconds of inactivity, except while editing. Changes stay in the demo.

Put the useful details in the invitation

Explain the topic, format, and time involved. For example:

I host a podcast for freelancers. Your post about hiring your first designer raised a question I'd like to explore: how do you hand over client work without reviewing every detail? Would you be open to a 30-minute recorded conversation about it?

Add a link to an episode so they can hear what the show is like. Mention whether the recording includes video and where you'll publish it.

You can ask ReacherX to help prepare the invitation, but keep the question that made you interested in this guest.